Seven Marketing Communications Mistakes to Avoid as You Plan for 2023–24

As you develop an effective and strategic marketing communications plan for the next school year, sometimes your “to-do” list starts by first considering the “don’ts.”

In this episode, Penny Abrahams (ISM Senior Consultant, Advancement Department Head, and Advancement Academy Covener) will present seven mistakes to avoid as you prepare your marketing communications plan. She’ll discuss considerations for budgeting, digital outreach, and targeted messaging, as well as current trends in the private school marketing landscape and how they can (or should) inform your strategies.